Public Service Announcement

Well, in my opinion a Public Service Announcement is a type of advertisement in which tips or common problems are presented and make people get interest in a certain product. They also show the solution of that problem, and that makes the product even more curious. A PSA is different from a commercial in many ways. For example, a commercial creates a problem and then introduce just one product as the solution of the problem, making it appear more important. A PSA focuses in the interest of the population and as I said before, it bases its advertisements basing in common problems in society.

I would like to work with... Rodrigo. I decided to work with him during this project because he's a great friend of mine, he can work easily without struggling and we usually end up with a great idea and therefore an excellent result. Also I would be pleased to work with Taku because he is very creative, we can come up with really nice ideas and he has a great enthusiasm for these kind or projects. Lastly, I would like to work with Jorge because he is very dedicated to school projects, he can get nice ideas based in any topic and he has a great ability with computers and that would help us while we're editing our commercial.

• The use of drugs
• Having sex without prevention
• Driving under the abuse of alcohol
• Help to raise the self-esteem
• Having a healthy life

Probably, I would choose the next three ideas: The use of drugs, Driving under the abuse of alcohol, and Having sex without prevention. For the PSA of The use of drugs I would put a guy who is devastated by the use of these mortal substances and then he enters into a rehabilitation and then comes out clean and ready to start a new and healthy life staying away from drugs.