Tuesday, February 15, 2011

Public Service Announcement

Well, in my opinion a Public Service Announcement is a type of advertisement in which tips or common problems are presented and make people get interest in a certain product. They also show the solution of that problem, and that makes the product even more curious. A PSA is different from a commercial in many ways. For example, a commercial creates a problem and then introduce just one product as the solution of the problem, making it appear more important. A PSA focuses in the interest of the population and as I said before, it bases its advertisements basing in common problems in society.

I would like to work with... Rodrigo. I decided to work with him during this project because he's a great friend of mine, he can work easily without struggling and we usually end up with a great idea and therefore an excellent result. Also I would be pleased to work with Taku because he is very creative, we can come up with really nice ideas and he has a great enthusiasm for these kind or projects. Lastly, I would like to work with Jorge because he is very dedicated to school projects, he can get nice ideas based in any topic and he has a great ability with computers and that would help us while we're editing our commercial.
  • The use of drugs
  • Having sex without prevention
  • Driving under the abuse of alcohol
  • Help to raise the self-esteem
  • Having a healthy life
Probably, I would choose the next three ideas: The use of drugs, Driving under the abuse of alcohol, and Having sex without prevention. For the PSA of The use of drugs I would put a guy who is devastated by the use of these mortal substances and then he enters into a rehabilitation and then comes out clean and ready to start a new and healthy life staying away from drugs.


Wednesday, February 9, 2011

Super Bowl Commercials

For this time, we had to choose the three Super Bowl Commercials we liked the most and explain why they are so great. So, my three favorite adds were the Brisk Eminem, the Budweiser Wild West, and the Volkswagen commercials. First, I liked a lot the Brisk Eminem commercial because everything is made out of clay, which makes it awesome. Other thing that I liked too was that the stage is moving like if it were a cube and the Eminem made out of clay is constantly moving into every side. Also, Eminem starts saying why he never does commercials, but at the same time he's making one and that's kind of ironic. The second commercial is about the beer Budweiser in the Wild West, the "bad guy" is coming into a bar for a budweiser and everyone in town is scared, but at the same time another man with the beers is coming. The "bad guy" gets into the bar and asks for a budweiser and the bartender says that he doesn't have any left, then the "beer man" arrives and gives the guy a beer. At the end, the "bad guy" starts singing the song "Tiny Dancer" and everyone follows him. The third commercial is from Volkswagen and it consists in a kid who is a fan of Darth Vader and is trying to get the same power as Darth Vader. He tries everywhere but he can't get it right, then his dad arrives and the kid tries to use his "power" in his dad's car. His dad is watching him from the house and turns on the engine to fool the kid and make him feel that he actually has the power.

I think I would change some parts of the Brisk Eminem commercial, it is very good and I liked it a lot so I don't know if I'm able to make it better. To improve the commercial I would make that Eminem raps while he's moving through the stage instead of saying why he doesn't make any commercials. Also, he could rap about the product named Brisk and why he likes it. Another thing he could do is to rap something about his life, for example any experience during his time being a rapper.

The commercial from the classmate I liked the most was the Jorge's add about Coca-Cola. He based his commercial in the training scenes of Rocky Balboa from the movie "Rocky IV". He also included the original song from those scenes which makes his commercial even better. This commercial is very hilarious because watching Jorge training and making that kind of stuff is really funny. It is also funny that he is promoting coke for sport, but fortunately everyone knows that that's not true. All this things he did show why I liked his commercial.

Brisk Eminem Commercial:
Budweiser Wild West Commercial:
Volkswagen The Force Commercial:
Jorge's Commercial:


Trojan Condoms Commercial